Marketing Manager at Total – Czech Republic

Total is one of the world’s largest publicly traded integrated energy Group of companies. Our world-class operations are driven by innovation, the energy, talent, and expertise of around 100.000 employees in more than 130 countries. United by a shared culture, our specialists have made Total a sound, resilient enterprise, focused on our core businesses and enjoying unmatched growth opportunities.

Job Details:

Job title:  Marketing Manager

Job ID:   10059612

Location:  Czech Republic – Prague

Total is present in Czech Republic since 1991 as a major player in the marketing and distribution of Lubricants, Bitumen and Special Fluids.

An exciting opportunity to support Total team has arisen in Marketing for the position of Marketing Manager, to work in Prague office and accompany Total?s Czech, Slovak and Hungarian affiliate to grow with us in Digital age. Marketing Manager reports to the Managing Director. The candidate should have a confirmed experience in digital marketing.
The successful candidate will be in charge of the following tasks:

– Proposes to the Managing Director the Marketing policy and budget of the affiliate to support company development policy;
– Efficiently plan and implement the marketing plan including digital marketing projects, align with the overall strategy and measure KPIs; encourage adoption of relevant techniques into the corporate culture;
– Guides and supervises the internal Marketing function and external media and digital agencies,
– Coordinates market research, website maintenance, digital strategy, SEO, ATL and BTL campaigns, product placement, in coordination with the Global Business lines and the geographical zone strategy;
– Assist the Commercial Managers in continuously optimizing and upgrading the marketing mix;
– Organizes marketing support to the commercial team, including B2C and B2B events;
– Together with sales department, raise the level of customer engagement with the Total and Elf brand, promote and measure brand awareness;
– Analyzes client?s needs and structure and monitor effective benchmarks for measuring the impact of marketing and digital campaigns and report on the effectiveness of campaigns;
– Prepares proposals for a corporate identity and branding of promotional items while working with partners;
– Participates in the planning and development of the overall strategy to work with partners;
– Organizes and supervises the implementation of advertising campaigns aiming at the promotion of the products in the dealer networks of direct partners (OEMS, key partners, etc.), including B2B and B2C events;
– Involved in the developing of the strategy for joint promotional activities with distributors (promotions, branding outlets, workshops, conferences and trainings);
– Expand, develop and manage at local level all corporate campaigns, PR events and online communication activities;
– Animate and promote within the affiliate the Innovation, in liaison to corporate programs and guidelines;

Required skills

– Master in Marketing
– One or two professional experiences in Marketing (minimum 5 years),
– Profound experience with online & digital campaigns and social media marketing,
– Communication skills with Key Accounts, distributors, sales team,
– Analytical, rigorous, accountable, excellent listening and problem-solving skills
– Open-minded and innovative team player, highly developed communication skills,
– Ability to work in matrix organisation, pushy, reactive and result oriented,
– Located in Prague or willingness to relocate to Prague
– Fluency in Czech and English, French and Hungarian would be a valuable asset

Application Method:

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