Paris, — Total is expanding in the residential gas and power distribution market in France with the introduction of Total Spring, a natural gas and green power offering that is 10% cheaper than regulated tariffs.
“Although the residential market was deregulated 10 years ago, French consumers haven’t really seen the effect on their bills. Today, Total is rolling out a unique offering in the French residential market: an affordable, reliable and simple solution. In 2011, we successfully introduced the Total Access service station concept. We’re aiming to repeat that success today with Total Spring, the most competitive natural gas and green power offering in the market. We hope that nearly three million French customers will place their trust in us and subscribe,” said Patrick Pouyanné, Chairman and Chief Executive Officer of Total.
Total Spring answers the needs of French consumers who want to reduce their energy bills and to access premium customer service. Total Spring leverages the Total brand’s reputation for quality service, its reliability and the Group’s ambition to grow its power production from natural gas and renewable energies (solar, wind).
The Total Spring rollout will be supported by a major multimedia advertising campaign beginning on October 8.